Thomas UKM dotcom

In one of my previous post i mentioned about using Google Analytics to track your website visitors, which i suggest you do.

In this post i would share about the advantages of Google Analytics.

1. First of all, it’s free. Don’t be fooled by the fact that it’s free, it is one of the best full featured tool that you can find on the web to track your entire online business.

2. It tracks your website visitors from start to finish, including the adwords campaign, email campaign and various advertising campaign that you are running, in ONE tool.

3. It offers over 80 reports!

4. It helps to convert better, improved the Return of Investment and make more money!

5. Simple installation process.

6. Plenty of online tutorial and helps.

7. It can also tracks Non-Adwords campaign, including banner ads, referral links, email campaigns, and organic and paid search.

So here you have the advantages of Google Analytics.

Until next time,

Thomas

Recommended Resources on Google Analytics

Google Analytics part 1, 2 and 3.

Analytics, PPC, Search Engine, Tools

CPC may be a mystery term to some of Adwords advertiser, some love it, while some hate it!

There are totally 3 terms in Adwords about Cost-Per-Click.

Max CPC, Average CPC and Min CPC.

Maximum CPC is the maximum that you are willing to pay per click, no matter how much others are paying.

Aevarage CPC is simply the average cost, by dividing the total cost with total clicks in your campaign.

Minimum CPC is the minimum cost per click in order for your ads to get displayed in the sponsored. This is determined by a number of factors, from my experience, the major factor is the relevancy, from your keywords to the ads and to the landing page.

So, here you got it.

Click here to learn more about Google Adwords CPC.

until next time,

Thomas

PPC, Search Engine, Traffic

PPC campaign is becoming more and more sophisticated nowadays, and one of the many reasons with the introduction of all the clever features are to achieve better ROI in our PPC campaign.

One of the feature - Demographic bidding, is fast becoming one of the main feature in most major search engines, like Google, MSN Adcenter and Facebook Ads.

To me, demographics information is like gold-mine. If you know who are your customers, then this feature would be valuable to you.

There are many tools that you can use to gauge demographics information in your market, one of the tool that i used is from MSN Adcenter Lab.

You can simply type in the most relevant keyword or the website URL, it will pull out the data from the system. MSN has definitely spent a lot resources in building this tool, so make use of it.

So, what can you do with this information?

One of the example here is simply apply it to your existing PPC campaign like Adwords. There is a feature for you to bid for demographic group, and it is available in both contextual and placement targeted campaigns (both CPM and CPC).

Check out demographic bidding on Google Adwords.

until next time,

Thomas

PPC, Search Engine, Traffic

Have you been tracking your websites information?

If you did, I want to congratulate you! And you should know everything about your website visitors.

If you have not, I want to introduce one of the most powerful tool for website tracking to you, that’s Google Analytics.

I have been using Analytics for almost a year now, and I must say that they have some of the most powerful features in website tracking and optimization, and best of all it is completely free! It is from tracking that I know where my visitors are coming from and what are the posts / information that attract large amount of visitors.

Where’s the best place to learn Google Analytics? Of course it is Google, nobody know it better then their own team who develop this cool tool!

Google Analytics 101 - Part 1

Google Analytics 101 - Part 2

Google Analytics 101 - Part 3

Hope you enjoy this and put them into your website for immediate tracking!

Talk soon,

Thomas

Analytics, Simply, Traffic

Few days ago I talked about using Twitter in your online business…

Since I started using Twitter just week ago, I start to realize the powerful feature this social tool is offering. What it does is, you can get connected to the key people in your industry at your fingertips; Of course you got to find the correct people to connect with, and usually these people have a relatively large number of people / fans following them on twitter.

Just setup an account and start following your industry expert and learn about what they do.

The cool things about this stuff is that, when the expert shares info among the expert, you get to chip in and see those information.

Enjoy!

Thomas

Blogging, Networking, Social Networking, Twitter, social media, web2.0