Thomas UKM dotcom

Hey, it is a sunny Saturday here.

And, i am truly amazed at how a 6 year old attracted almost 3,500 visitors per month to his "toys" blog with just post with picture of his favorite toys, "Ben 10". This goes to show that internet business can be just as simple and need not be very complicated.

And one big tip that i learned is "Do stuff that you like".

This is a blog post done by my good friend Ewen Chia about his 6 year old son, Clayden.

You can see the original update via Ewen’s blog at http://www.internetwealth.com/training

Well, i did a simple study and found out how the 3,500 monthly visitors come about.

His post about "Ben 10 Toys" hit on number 1 spot at the images search result, out of almost a million images. The exposure is really huge! Think of how you can leverage the images to rank high on SEO.

Next, Google Images Results also being indexed in the search results for the keyword "Ben 10 Toys", which in this case is ranked at number 4, again another huge exposure.

Well this simple case study really inspired me a lot! And i hope you will benefit from this.

Talk soon,

- Thomas

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Blogging, Ewen Chia ben 10 toys, Ewen Chia, google images

Yes, Adwords conversion tracking is important in my PPC campaign.

The first thing that you need to do before starting any Adwords campaign is to have your Adwords conversion tracking turn ON.

And, secondly is to know what parameter to track in Conversion tracking.

I have seen many people doing PPC campaign especially Adwords, without using the Adwords Conversion Tracking. This is a big mistake to make. Unless you have a third party tool for tracking purpose.

Not knowing what conversion you’re getting in your lead sign up and sales is like sailing a ship without a direction.

I’m not sure why so many people are ignoring the conversion tracking and not using it. It’s not difficult to implement and Adwords has made it seamless to integrate this into your website.

Create a code snippet, and copy into your website, upload and you’re done.

Let me try to explain why conversion tracking is important.

Every Adwords advertiser would have a process / funnel that looks like this.

Ads Impression - Clicks - Leads - Purchase.

Let’s say your ads generate 1,000,000 impressions with a CTR of 2%, you will get 20,000 clicks or visitors to your website.

If you landing page capture 30% of the signup, which is 6,000 and out of that, 3% or 180 purchase your product.

However, knowing this figures in average terms is not enough.

Why? Because you do not know this in terms of your Adgroups and Keywords.

Simply integrate the Adwords conversion tracking into your campaign, you would instantly be able to track conversion by campaign, adgroup and as well as down to every keywords.

With this information, you will have critical information to optimize your campaign.

You could also see this information for your ads copy as well.

Now, what should you track in the conversion? Signup or Purchase? Since Google Adwords only allow one Adwords conversion tracking to be display.

I would recommend tracking signup conversion. Which mean you simply put the Adwords conversion tracking code on the thank you page of your signup form.

Signup process is probably one of the first goal for most advertiser, since they want to build a list and monetize them in the backend. Yes, the money is in the list!

From the above example, signup is 6,000 while purchase is only 180.

By tracking the signup conversion, we would be able to track faster as well as optimize faster. If you would to track purchase, then you are tracking the end of the process which is much slower.

Hence your campaign optimization process could be faster by as much as 33 times by your competitor who track purchase. This put you in much advantage of the competition.

Go ahead and use the Adwords conversion tracking now, it would only take you few minutes.

- Thomas

Resources:

Improvement to Adwords Conversion Tracking

Setting up and using conversion tracking

If you like this post, you will also like

Make Money with Adwords: Introducing Google Marketer’s Playbook
Make Money with Adwords: How Do You Measure Adwords Return Of Investment?

Google Adwords, Make Money With Adwords, Search Engine adwords conversion tracking

If you did not read my previous post about Camtasia Studio 5, you can read it here.

I’m sure many people heard of Camtasia Studio screen recording software, it’s one of most widely used tool people used to create on-screen recording.

There’s an alternative if you want a free version. Techsmith has started this project called "JingProject " more than 1 year back in July 2007. It’s one of the best alternative other than Camtasia Studio.

Jing is both a screen capture and screencasting software under one program. It’s still free at the moment and by default the porgram comes with a screencast account with a 2GB limit.

Usage wise, it’s pretty much self-explanatory where you just select any area with either screen capture or screen recording, the program would let you upload the output to screencast.com with a simple click.

The only downside is that this program only generate flash files (.swf), which other video sharing sites do not readily accept this file format.

Best,

Thomas

Simply, Video Marketing screen recording software

Another 6 days.

You will be able to get your hands on some of the top products for the elite marketers in just one single purchase. More than 100 elite marketers has come together for this crazy sales, offering probably some of their best selling info products or courses. In my opinion, it’s really under a lot of fire now.

Not sure what i’m talking about? check it here .

I’ll be watching some of the products they offer, not all.

Especially, Vishen Lakhiani (see here , scroll all the way to the bottom, next to Willie Crawford, he’s one of the MindValleyLabs founder), Simon Leung (Adwords guru), Ewen Chia (World’s Super Affiliate?), and Gauher Chaudhry (PPC CPA guru! Check out what he is offering, some of his course are costing just slightly less than a grand!)

Talk soon,

Thomas

Update: The biggestfiresale is officially closed for now.

Firesale Firesale

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Hey,

Just to drop you a quick note that i have decided to upgrade my blog to the latest version, it’s on 2.6.3 now! Phew! Spent about an hour plus doing this…luckily i learned some wordpress knowledge sometime back, it’s relatively more technical than the blogger platform.

I really like the newer version, with more sneaky interface::)

And, i also changed the whole theme and look, and hope you will agree with me that this is a better looking one!

If you are considering getting a new theme, this is where I got my theme from.

What else did i do?

I have also wrote a special report on "7 Hidden Adwords PPC Tactics " to encourage you to sign up to my newsletter. You should do so now at the top right corner, this is a completely NEW report that is fresh from the oven, it is one of the BEST report that i have even released, but yours FREE, just put in your name and email address and i will let you download it.

I have decided to go into PPC as my main traffic source about one year ago, and since then i have learned a great deal of knowledge from the main PPC platforms including Google Adwords, Yahoo Search Marketing and MSN Adcenter. This report will help you get started correctly with your Adwords PPC campaigns.

This report will help you outsmart your competitor significantly!

Best,

Thomas

PS: If you have any questions, pls feel free to post it here.

Blogging, Google Adwords, PPC, Simply update

Many of you know about Alexa.

But I will discuss about a relatively new tool that was launched in recent months. It’s called QuarkBase.com

On first glance, the interface looks like Google.com search page.

The main function of this website is its ability to reveal almost everything about a particular website that you are interested to find out, such as site registration details, short description, main visitors grouped by country, related competitor websites (Hint!), social blogosphere popularity. It even reveals who are the key persons at this company.

How to integrate this tool with your browser?Go here for instruction…http://www.quarkbase.com/tools

The information that is particularly interested to me is “Similar and Related Sites”. By using this section of information, i can do some competitor analysis. This is very useful stuff.

For example, when i do a search for quarkbase.com itself, it pulls out more than 20 websites which the system “think” is highly related to, which probably people are visiting them as well.

It’s a way to find out if people who are interested in website A, will also visit what other sites frequently.

Talk soon,

Thomas UKM

Reviews, Simply how to find complete information about a website