Thomas UKM dotcom

Recently i met some old friends who is running some online business from all kind of markets, and they started some campaigns in Adwords, there’s ONE “serious” thing i learned from them after the meet-up, which i think is very important in your online business, especially those people who are focused on “make money with Adwords” market.

The million dollar question is..

>> Are you aware of your Return Of Investment - ROI of your advertising?

>> Which is, if you spend $10 in your Adwords campaign, how much would you get back in your business?

>> A simple example would be, $50 revenue from $10 spent in Adwords campaign, means it’s 400% in ROI,resulting in $40 net profit.

If you don’t know how much you are making after spending certain amount of money in advertising, then you are seriously putting your business at risk, no matter how small or how big your business is. Would you agree with me?

You need to know those details.

For me, i would track the number of clicks, Adwords cost, and Sales and determine if i want to measure the ROI daily or weekly, or even monthly. You just find what works for you and stick to those.

And usually i would do a monthly average for my campaign. This is kind like monthly report, most MNC would also do this in their multi million or billion businesses!

Once you know all these information, it’s easy to decide if you want to increase your bid, drop your bid, change the keywords and anything else to optimize your campaign, and drive up the ROI.

So, start today if you have not done so.

You will be glad if you did, this is bread and butter of online advertising::)

Simply generate a report showing your daily adwords cost, and start comparing the daily sales for your recent campaign and measure your return of investment.

Till next time,

Thomas

Affiliate Marketing, Google Adwords, Make Money Online, PPC

I have been exploring one of the most powerful tool developed by Google..called Google Hot Trends.

Some of you might have seen it or even used it in one way or another.

What Google Hot Trends does is it publishes the hottest 100 keywords that the United States people are searching…The world’s biggest online market. The cool thing is that Google update this list 10 times a day, so the keyword that you see is fresh from the oven.

So, how to make use of this tool?  I would discuss one here…

You can explore this list for the event based keyword, like “valentine day” or “easter day”.

I can almost assure you that during those event, the volume of the most relevant keyword would  surge through the roof! For a at least one week, depends on the nature of the event.

So, you can look for the related affiliate product or related CPA lead offer to promote at Google, YSM or even MSN Adcenter.

I grabbed a few of the keywords and throw out some campaigns, hey! They convert and turn a profit.

Tips: even the non-relevant keyword works for me in this case.

>> For friends at Ewen Chia Gathering,

I really hope you enjoyed what I have shared with you at the gathering or through my report. It’s my pleasure anyway.

Hey, i still want to say something loud and clear (for those who have an internet dream and have not started anything for whatever  reason, you owe it to yourself, you have more than enough knowledge to start a real internet business, so do it now.)

I would like to hear from you on the “special report” that you guys got from me, be it a thank you, how you use it, testimonial, comments, questions or anything…

So go ahead and fill out the comments right below!

Thomas

Affiliate Marketing, Ewen Chia, Networking

Have you heard of Tracking202 beta?

I believe a lot of people would love this tool! Before i go any further, beware that this a third party tool, so they have every right to access to the information that you have with them and probably the niche that you are in too…since the main purpose of the tool will be tracking the keyword / campaign conversion and profitability.

The creator Wes Mahler is a PPC expert and he knows his stuff! So, if you need some PPC tracking tools, give this a try. You can find tons of videos, blog posts and there’s a forum as well.

Tracking is definitely the key to winning the PPC game, if you don’t track what you are doing, It’s very difficult to stay in this game.

So, do implement a tracking plan that suits your need. While i personally do track my campaign a lot (as in daily) and i would say that i don’t track down to keyword level at this moment. Unless the keyword is generating a lot of view for me.

That’s all.

Thomas

Affiliate Marketing, PPC, Tools

Time flies…I was not updating the blog for more than a month…

Just want to bring you some update on the PPC industry as Yahoo Search Marketing changes its rules on direct linking. Does it got something to do with Microsoft bidding on Yahoo?? I don’t know…

As you know, the Direct Linking Method was formerly not allowed on Yahoo Search Marketig. They have opened up this opportunity again. This opens up a huge opportunity for affiliate marketers to tap onto various kinds of markets as the time taken to test any market can be shorten significantly, without the need of own landing pages.

However, i still believe that with your own landing pages, then only you can leverage on the traffic that you got. You can do a lot more things on your landing pages. But of course, this takes a lot of time.

But heck! Who says affiliate marketing is easy?

If you are still not tapping onto PPC traffic on Yahoo Search Marketing, you should consider doing yourself a favor. From my testing, the traffic that i got is much more qualified than the big G and so far the conversion rate has been very impressive!

You can sign up for Yahoo Search Marketing here (With $25 Credit).

Till next time,

Thomas

Affiliate Marketing, PPC, Traffic, Yahoo Search Marketing

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

While the first two methods above have been discussed briefly earlier, here’s another:

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many Search Engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

(More on Search Engines and Search Engine Optimization in the coming post)

Generally, Internet users use Search Engines to find what they are looking for. Search Engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in Search Engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man-hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Thanks for reading.

Thomas Ukm

Affiliate Marketing, Articles, Make Money Online, Search Engine, Series, Traffic, Traffic Exchange

Friend, you have the Internet, Business, Profit, but something is seriously missing here!

To fully integrate all of these words into a complete flow you will need another word. Traffic. Every article and reading material you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful Internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone.

Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways in a nutshell to increase your traffic starting from yesterday.

1) Invest in good advertising with Search Engines.

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this Search Engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites.

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing.

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

I will cover this in detail in a specific way in a slightly later post.

4) Search and use proper keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead laser targeted traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities.

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters or e-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

I will cover each of them in a bit more detail in the coming posts. Hope you will find those information useful and most importantly use them and apply the tactics, you will be greatly rewarded with the traffic that your website need.

I will talk to you soon,

Thomas Ukm

PS: Traffic is the life blood of the business, you can set up a perfect product or found a really wonderful affiliate product to promote, but if you don’t have the traffic you are not going to go anywhere, make sure you practice those methods and get your traffic coming in big time!

PPS: Look out for my next email or the coming post, I will be sharing with you guys on a great piece of information by a “traffic guru”, that can drive traffic at instant demand. I have learned a lot from him on “easy forum traffic” alone.

Affiliate Marketing, Articles, Make Money Online, Series, Traffic, Tutorials

The success and failure of your online business venture depends on this - the basics of how money is made on the internet.

I believe many enthusiastic internet entrepreneurs have been misled by those “big promise” secret eBooks in one way or another. Many of them didn’t even know what the internet business is all about and they are just out there to hype things up and make a quick buck!

The key fundamentals to making money on the internet are governed by the following rules and they were never changed, it is a logical steps by steps approach and they can never be wrong! All successful online businesses have implemented these 3 simple rules.

Step 1) You need to have a product OFFER
Every business need to have an offer, same thing goes for internet business; you can’t do business without an offer. What you need to look out for in an offer is finding “what people need”. Example: Information product in giving “how to” guides.

“How To Build A Website?”

Step 2) You need to generate TARGETED traffic
In offline business, you need human traffic to generate interest to buy; same thing goes for online business. People won’t see your offer if there is no traffic to your website. What is more important here is to generate targeted traffic. People who want to know how to build a website won’t be much interested in how to seduce a women.

Step 3) You need a sales copy that SELLS
Just like any offline business that need good salesperson in talking the visitor into a buyer, your online offer would need a good sales copy in turning the traffic into a customer.

As you can see, you can start making money online by following steps 1 to 3. Step 1, Find an offer that people need. Step 2, Generate targeted traffic. Step 3, A good sales copy that sells.

One of the simplest ways to apply these 3 simple steps is through affiliate marketing. Check it out at Affiliate Business Machine - Your Complete Blueprint To Affiliate Marketing.

This article is also published at EzineArticles with the Author’s permission.

Affiliate Marketing, Articles, Make Money Online