Thomas UKM dotcom

You may be using both Google Trends and Google Insights keyword tools for comparison of your chosen keyword and market.

But wait, have you realized that there are some difference in statistics among the two?

Recently i have compared some keywords among the two tools, and here’s the result.

1. The graphical trend over the time seems to be identical.

2. But the regions of interest appears to be a little different from the 2nd spot onwards.

Here’s a screenshot of it.

Talk soon,

Thomas

Google Adwords, Make Money With Adwords, Search Engine google insights, google trends

Yes, Adwords conversion tracking is important in my PPC campaign.

The first thing that you need to do before starting any Adwords campaign is to have your Adwords conversion tracking turn ON.

And, secondly is to know what parameter to track in Conversion tracking.

I have seen many people doing PPC campaign especially Adwords, without using the Adwords Conversion Tracking. This is a big mistake to make. Unless you have a third party tool for tracking purpose.

Not knowing what conversion you’re getting in your lead sign up and sales is like sailing a ship without a direction.

I’m not sure why so many people are ignoring the conversion tracking and not using it. It’s not difficult to implement and Adwords has made it seamless to integrate this into your website.

Create a code snippet, and copy into your website, upload and you’re done.

Let me try to explain why conversion tracking is important.

Every Adwords advertiser would have a process / funnel that looks like this.

Ads Impression - Clicks - Leads - Purchase.

Let’s say your ads generate 1,000,000 impressions with a CTR of 2%, you will get 20,000 clicks or visitors to your website.

If you landing page capture 30% of the signup, which is 6,000 and out of that, 3% or 180 purchase your product.

However, knowing this figures in average terms is not enough.

Why? Because you do not know this in terms of your Adgroups and Keywords.

Simply integrate the Adwords conversion tracking into your campaign, you would instantly be able to track conversion by campaign, adgroup and as well as down to every keywords.

With this information, you will have critical information to optimize your campaign.

You could also see this information for your ads copy as well.

Now, what should you track in the conversion? Signup or Purchase? Since Google Adwords only allow one Adwords conversion tracking to be display.

I would recommend tracking signup conversion. Which mean you simply put the Adwords conversion tracking code on the thank you page of your signup form.

Signup process is probably one of the first goal for most advertiser, since they want to build a list and monetize them in the backend. Yes, the money is in the list!

From the above example, signup is 6,000 while purchase is only 180.

By tracking the signup conversion, we would be able to track faster as well as optimize faster. If you would to track purchase, then you are tracking the end of the process which is much slower.

Hence your campaign optimization process could be faster by as much as 33 times by your competitor who track purchase. This put you in much advantage of the competition.

Go ahead and use the Adwords conversion tracking now, it would only take you few minutes.

- Thomas

Resources:

Improvement to Adwords Conversion Tracking

Setting up and using conversion tracking

If you like this post, you will also like

Make Money with Adwords: Introducing Google Marketer’s Playbook
Make Money with Adwords: How Do You Measure Adwords Return Of Investment?

Google Adwords, Make Money With Adwords, Search Engine adwords conversion tracking

In one of my previous post i mentioned about using Google Analytics to track your website visitors, which i suggest you do.

In this post i would share about the advantages of Google Analytics.

1. First of all, it’s free. Don’t be fooled by the fact that it’s free, it is one of the best full featured tool that you can find on the web to track your entire online business.

2. It tracks your website visitors from start to finish, including the adwords campaign, email campaign and various advertising campaign that you are running, in ONE tool.

3. It offers over 80 reports!

4. It helps to convert better, improved the Return of Investment and make more money!

5. Simple installation process.

6. Plenty of online tutorial and helps.

7. It can also tracks Non-Adwords campaign, including banner ads, referral links, email campaigns, and organic and paid search.

So here you have the advantages of Google Analytics.

Until next time,

Thomas

Recommended Resources on Google Analytics

Google Analytics part 1 , 2 and 3 .

Analytics, PPC, Search Engine, Tools

CPC may be a mystery term to some of Adwords advertiser, some love it, while some hate it!

There are totally 3 terms in Adwords about Cost-Per-Click.

Max CPC, Average CPC and Min CPC.

Maximum CPC is the maximum that you are willing to pay per click, no matter how much others are paying.

Aevarage CPC is simply the average cost, by dividing the total cost with total clicks in your campaign.

Minimum CPC is the minimum cost per click in order for your ads to get displayed in the sponsored. This is determined by a number of factors, from my experience, the major factor is the relevancy, from your keywords to the ads and to the landing page.

So, here you got it.

Click here to learn more about Google Adwords CPC.

until next time,

Thomas

PPC, Search Engine, Traffic

PPC campaign is becoming more and more sophisticated nowadays, and one of the many reasons with the introduction of all the clever features are to achieve better ROI in our PPC campaign.

One of the feature - Demographic bidding, is fast becoming one of the main feature in most major search engines, like Google, MSN Adcenter and Facebook Ads.

To me, demographics information is like gold-mine. If you know who are your customers, then this feature would be valuable to you.

There are many tools that you can use to gauge demographics information in your market, one of the tool that i used is from MSN Adcenter Lab.

You can simply type in the most relevant keyword or the website URL, it will pull out the data from the system. MSN has definitely spent a lot resources in building this tool, so make use of it.

So, what can you do with this information?

One of the example here is simply apply it to your existing PPC campaign like Adwords. There is a feature for you to bid for demographic group, and it is available in both contextual and placement targeted campaigns (both CPM and CPC).

Check out demographic bidding on Google Adwords.

until next time,

Thomas

PPC, Search Engine, Traffic

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

While the first two methods above have been discussed briefly earlier, here’s another:

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many Search Engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

(More on Search Engines and Search Engine Optimization in the coming post)

Generally, Internet users use Search Engines to find what they are looking for. Search Engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in Search Engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man-hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Thanks for reading.

Thomas Ukm

Affiliate Marketing, Articles, Make Money Online, Search Engine, Series, Traffic, Traffic Exchange

Well, again my single post about Ewen Chia’s Step By Step Real Internet Income Workshop done on 5th Aug 2007 was very favored and ranked by Google on No 1 spot.

Wow! That’s out of more than 2 million searches, and as you can see on the right hand side there are a handful of people paying for this keywords on Google Adwords. While I am getting this all for FREE! And It is on the million dollar top spot.

Want to know how i did it?

Simple, I am compiling a simple report now on how you can simply get your posts to the top spots on Google while other people are paying to be listed there. It is a simple and yet powerful report that reveals the strategies that I used to get all these results that you apply instantly. I am still compiling it now and it is not released yet. If you want to get hold of this report, simply sign up at top right corner and I will keep you posted when it is available soon! Thanks.

PS: If you are looking for step by step system to make real internet income, don’t miss out Ewen Chia’s seminar on 1-2 Sep 07, Sign up now!

Happy blogging!

Thomas

Ewen Chia, Make Money Online, SEO, Search Engine, Workshop