Thomas UKM dotcom

CPC may be a mystery term to some of Adwords advertiser, some love it, while some hate it!

There are totally 3 terms in Adwords about Cost-Per-Click.

Max CPC, Average CPC and Min CPC.

Maximum CPC is the maximum that you are willing to pay per click, no matter how much others are paying.

Aevarage CPC is simply the average cost, by dividing the total cost with total clicks in your campaign.

Minimum CPC is the minimum cost per click in order for your ads to get displayed in the sponsored. This is determined by a number of factors, from my experience, the major factor is the relevancy, from your keywords to the ads and to the landing page.

So, here you got it.

Click here to learn more about Google Adwords CPC.

until next time,

Thomas

PPC, Search Engine, Traffic

PPC campaign is becoming more and more sophisticated nowadays, and one of the many reasons with the introduction of all the clever features are to achieve better ROI in our PPC campaign.

One of the feature - Demographic bidding, is fast becoming one of the main feature in most major search engines, like Google, MSN Adcenter and Facebook Ads.

To me, demographics information is like gold-mine. If you know who are your customers, then this feature would be valuable to you.

There are many tools that you can use to gauge demographics information in your market, one of the tool that i used is from MSN Adcenter Lab.

You can simply type in the most relevant keyword or the website URL, it will pull out the data from the system. MSN has definitely spent a lot resources in building this tool, so make use of it.

So, what can you do with this information?

One of the example here is simply apply it to your existing PPC campaign like Adwords. There is a feature for you to bid for demographic group, and it is available in both contextual and placement targeted campaigns (both CPM and CPC).

Check out demographic bidding on Google Adwords.

until next time,

Thomas

PPC, Search Engine, Traffic

Have you been tracking your websites information?

If you did, I want to congratulate you! And you should know everything about your website visitors.

If you have not, I want to introduce one of the most powerful tool for website tracking to you, that’s Google Analytics.

I have been using Analytics for almost a year now, and I must say that they have some of the most powerful features in website tracking and optimization, and best of all it is completely free! It is from tracking that I know where my visitors are coming from and what are the posts / information that attract large amount of visitors.

Where’s the best place to learn Google Analytics? Of course it is Google, nobody know it better then their own team who develop this cool tool!

Google Analytics 101 - Part 1

Google Analytics 101 - Part 2

Google Analytics 101 - Part 3

Hope you enjoy this and put them into your website for immediate tracking!

Talk soon,

Thomas

Analytics, Simply, Traffic

 

I bet most of you have a Facebook account..

Check out my profile here.

In case you are not aware, Facebook has since becoming one of the biggest online social website and the rate of growth is really tremendous!

How can you really make use of this website to increase the awareness of your online business? Many people have come out with ebooks and home courses to teach you on that, in fact you don’t need to.

Go and use it, try it, feel it! That’s the best way, I guess.

In fact, when i first started using this little website, i was like not so used to it. The interface is so simple. If you noticed, Myspace has recently modified their interface and do something quite similar to Facebook, they have realised the power of this little competitor has created. It has also since become the little giant in the social industry. Go to Alexa and check out the graph, you will be Amazed! And if you do a comparison of Myspace with Facebook traffic trend, you will noticed that they are actually going at different path. Go and take a look.

Now, this is how i used Facebook.

1. First step

Create an account if you have not done so, it takes only few seconds.

2. Second step

Put in some simple information that you want to share with the future friends. Write something simple and put your website on your profile. This can create a lot of awareness for your business(Free Traffic for you!), i guess any business is about creating awareness and branding yourself.

3. Third step

Go and make friends! As simple as that. Now…don’t spam the people. Make real friends and start talking to them, see what they are doing online..If you are found spamming, your account may get banned, check out their profile. You can make some great friend there. The idea behind Facebook founder is that, Internet is full of spamming nowadays and people are sick of it. Just look at Myspace.

Now, you never know when you will need friend.

In fact i have some good networking and deals being made through the network…so this is what I have experienced and you should do it also.

Tip: Check out some of the famous internet marketer profile and make friends with them and theirs too!

That’s how i started in Facebook. You don’t need to spend the whole day looking at Facebook (in fact some people does!). Just do it consistently, daily, and your network will grow very fast.

When you have certain amount of network, people will add you naturally.

Tip: People want to make friends with people that has many friends, sounds logical right?

Okay. That’s all for today. I will share with you more about that later on…

Don’t forget to add me there!

Thomas

Reviews, Social Networking, The Next Thing, Traffic, Viral Marketing

Time flies…I was not updating the blog for more than a month…

Just want to bring you some update on the PPC industry as Yahoo Search Marketing changes its rules on direct linking. Does it got something to do with Microsoft bidding on Yahoo?? I don’t know…

As you know, the Direct Linking Method was formerly not allowed on Yahoo Search Marketig. They have opened up this opportunity again. This opens up a huge opportunity for affiliate marketers to tap onto various kinds of markets as the time taken to test any market can be shorten significantly, without the need of own landing pages.

However, i still believe that with your own landing pages, then only you can leverage on the traffic that you got. You can do a lot more things on your landing pages. But of course, this takes a lot of time.

But heck! Who says affiliate marketing is easy?

If you are still not tapping onto PPC traffic on Yahoo Search Marketing, you should consider doing yourself a favor. From my testing, the traffic that i got is much more qualified than the big G and so far the conversion rate has been very impressive!

You can sign up for Yahoo Search Marketing here (With $25 Credit).

Till next time,

Thomas

Affiliate Marketing, PPC, Traffic, Yahoo Search Marketing

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

While the first two methods above have been discussed briefly earlier, here’s another:

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many Search Engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

(More on Search Engines and Search Engine Optimization in the coming post)

Generally, Internet users use Search Engines to find what they are looking for. Search Engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in Search Engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man-hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Thanks for reading.

Thomas Ukm

Affiliate Marketing, Articles, Make Money Online, Search Engine, Series, Traffic, Traffic Exchange

Friend, you have the Internet, Business, Profit, but something is seriously missing here!

To fully integrate all of these words into a complete flow you will need another word. Traffic. Every article and reading material you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful Internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it would be time to get to the nitty-gritty of things, generating traffic.

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone.

Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways in a nutshell to increase your traffic starting from yesterday.

1) Invest in good advertising with Search Engines.

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this Search Engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites.

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing.

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

I will cover this in detail in a specific way in a slightly later post.

4) Search and use proper keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead laser targeted traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities.

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters or e-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

I will cover each of them in a bit more detail in the coming posts. Hope you will find those information useful and most importantly use them and apply the tactics, you will be greatly rewarded with the traffic that your website need.

I will talk to you soon,

Thomas Ukm

PS: Traffic is the life blood of the business, you can set up a perfect product or found a really wonderful affiliate product to promote, but if you don’t have the traffic you are not going to go anywhere, make sure you practice those methods and get your traffic coming in big time!

PPS: Look out for my next email or the coming post, I will be sharing with you guys on a great piece of information by a “traffic guru”, that can drive traffic at instant demand. I have learned a lot from him on “easy forum traffic” alone.

Affiliate Marketing, Articles, Make Money Online, Series, Traffic, Tutorials