Thomas UKM dotcom

Google has recently introduced a series of educational talks on their products and services. This is a series of 7 videos where their experts share about their specific application such as Adwords, Analytics, Tracking and Optimization and Youtube.

These videos can be found on Youtube Google Busines channel.

More information can also be found on Adwords blog.

Personally i think these videos are more targeted towards the existing Adwords users to combine their advertising with offline media. One of the main objective is to cover the most reach at which the “buying mode” is.

So if you have the time, go watch those videos, these are not 3-4 mins short clips, they are about an hour each!

have a good weekend!

Thomas

Google Adwords, Make Money With Adwords, PPC

Hope you are having a nice weekend! Over here in Singapore, we will have a little long weekend since Monday is a holiday, and many people has taken this opportunity to drive up to the north, to Malaysia.

Today i will share what i know about blogging.

Since i launched this blog, sometime i do not know what to write…and i believe many people would face this “problem” sometime.

So, Here’s what i learned, although i am not any blogging expert.

I will show you 3 places where i find RED HOT ideas for your blog, no matter what topic you are in.

1. Read 2 to 3 blogs related to your topic and get a good idea of what to write. You can do a search in Google and you should be able to find them.

2. Read forum in your market. Forum is a place where you can find real people looking for solutions, write a post on that and link that in the forum, free traffic.

Hint: You will know what topics are popular by looking at the popularity of the threads. easy.

3.  Go to Google News and type in your topic and boom you have plenty of ideas!

Hey, so go and write some good post for your blog.

till next time.

Thomas

Blogging

I always heard of people complaining in the forum that they lose money in Adwords, and some of them completely has no idea how to setup a proper budgeting in Adwords.

So, if you have some campaigns in Adwords and not paying attention to the daily budget, you need to know this stuff, before you end up paying Google money for nothing.

Here’s how I go about doing it.

Let’s say i start a new campaign, i would probably set it at $10/day.

Do take note that Adwords can have the ads deliver up to 20% more of your daily budget, which is $12.

So, Daily budget =  $10 (In fact this is only the average daily budget)

From this, you will know that the maximum amount you are going to spend is up to $10 x 30 days, which is $300, in a particular billing period.

But you need to know that your ad delivery setting would affect your ads being shown too.

till next time,

Thomas

Google Adwords, Make Money Online, Make Money With Adwords, PPC

Recently i met some old friends who is running some online business from all kind of markets, and they started some campaigns in Adwords, there’s ONE “serious” thing i learned from them after the meet-up, which i think is very important in your online business, especially those people who are focused on “make money with Adwords” market.

The million dollar question is..

>> Are you aware of your Return Of Investment - ROI of your advertising?

>> Which is, if you spend $10 in your Adwords campaign, how much would you get back in your business?

>> A simple example would be, $50 revenue from $10 spent in Adwords campaign, means it’s 400% in ROI,resulting in $40 net profit.

If you don’t know how much you are making after spending certain amount of money in advertising, then you are seriously putting your business at risk, no matter how small or how big your business is. Would you agree with me?

You need to know those details.

For me, i would track the number of clicks, Adwords cost, and Sales and determine if i want to measure the ROI daily or weekly, or even monthly. You just find what works for you and stick to those.

And usually i would do a monthly average for my campaign. This is kind like monthly report, most MNC would also do this in their multi million or billion businesses!

Once you know all these information, it’s easy to decide if you want to increase your bid, drop your bid, change the keywords and anything else to optimize your campaign, and drive up the ROI.

So, start today if you have not done so.

You will be glad if you did, this is bread and butter of online advertising::)

Simply generate a report showing your daily adwords cost, and start comparing the daily sales for your recent campaign and measure your return of investment.

Till next time,

Thomas

Affiliate Marketing, Google Adwords, Make Money Online, PPC

In one of my previous post i mentioned about using Google Analytics to track your website visitors, which i suggest you do.

In this post i would share about the advantages of Google Analytics.

1. First of all, it’s free. Don’t be fooled by the fact that it’s free, it is one of the best full featured tool that you can find on the web to track your entire online business.

2. It tracks your website visitors from start to finish, including the adwords campaign, email campaign and various advertising campaign that you are running, in ONE tool.

3. It offers over 80 reports!

4. It helps to convert better, improved the Return of Investment and make more money!

5. Simple installation process.

6. Plenty of online tutorial and helps.

7. It can also tracks Non-Adwords campaign, including banner ads, referral links, email campaigns, and organic and paid search.

So here you have the advantages of Google Analytics.

Until next time,

Thomas

Recommended Resources on Google Analytics

Google Analytics part 1, 2 and 3.

Analytics, PPC, Search Engine, Tools

CPC may be a mystery term to some of Adwords advertiser, some love it, while some hate it!

There are totally 3 terms in Adwords about Cost-Per-Click.

Max CPC, Average CPC and Min CPC.

Maximum CPC is the maximum that you are willing to pay per click, no matter how much others are paying.

Aevarage CPC is simply the average cost, by dividing the total cost with total clicks in your campaign.

Minimum CPC is the minimum cost per click in order for your ads to get displayed in the sponsored. This is determined by a number of factors, from my experience, the major factor is the relevancy, from your keywords to the ads and to the landing page.

So, here you got it.

Click here to learn more about Google Adwords CPC.

until next time,

Thomas

PPC, Search Engine, Traffic

PPC campaign is becoming more and more sophisticated nowadays, and one of the many reasons with the introduction of all the clever features are to achieve better ROI in our PPC campaign.

One of the feature - Demographic bidding, is fast becoming one of the main feature in most major search engines, like Google, MSN Adcenter and Facebook Ads.

To me, demographics information is like gold-mine. If you know who are your customers, then this feature would be valuable to you.

There are many tools that you can use to gauge demographics information in your market, one of the tool that i used is from MSN Adcenter Lab.

You can simply type in the most relevant keyword or the website URL, it will pull out the data from the system. MSN has definitely spent a lot resources in building this tool, so make use of it.

So, what can you do with this information?

One of the example here is simply apply it to your existing PPC campaign like Adwords. There is a feature for you to bid for demographic group, and it is available in both contextual and placement targeted campaigns (both CPM and CPC).

Check out demographic bidding on Google Adwords.

until next time,

Thomas

PPC, Search Engine, Traffic