Thomas UKM dotcom

Google has recently introduced a series of educational talks on their products and services. This is a series of 7 videos where their experts share about their specific application such as Adwords, Analytics, Tracking and Optimization and Youtube.

These videos can be found on Youtube Google Busines channel.

More information can also be found on Adwords blog.

Personally i think these videos are more targeted towards the existing Adwords users to combine their advertising with offline media. One of the main objective is to cover the most reach at which the “buying mode” is.

So if you have the time, go watch those videos, these are not 3-4 mins short clips, they are about an hour each!

have a good weekend!

Thomas

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I always heard of people complaining in the forum that they lose money in Adwords, and some of them completely has no idea how to setup a proper budgeting in Adwords.

So, if you have some campaigns in Adwords and not paying attention to the daily budget, you need to know this stuff, before you end up paying Google money for nothing.

Here’s how I go about doing it.

Let’s say i start a new campaign, i would probably set it at $10/day.

Do take note that Adwords can have the ads deliver up to 20% more of your daily budget, which is $12.

So, Daily budget =  $10 (In fact this is only the average daily budget)

From this, you will know that the maximum amount you are going to spend is up to $10 x 30 days, which is $300, in a particular billing period.

But you need to know that your ad delivery setting would affect your ads being shown too.

till next time,

Thomas

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