Ping THIS!What Is Demographic Bidding? And How You Can Use It In Your Adwords Campaign?
PPC campaign is becoming more and more sophisticated nowadays, and one of the many reasons with the introduction of all the clever features are to achieve better ROI in our PPC campaign.
One of the feature - Demographic bidding, is fast becoming one of the main feature in most major search engines, like Google, MSN Adcenter and Facebook Ads.
To me, demographics information is like gold-mine. If you know who are your customers, then this feature would be valuable to you.
There are many tools that you can use to gauge demographics information in your market, one of the tool that i used is from MSN Adcenter Lab.
You can simply type in the most relevant keyword or the website URL, it will pull out the data from the system. MSN has definitely spent a lot resources in building this tool, so make use of it.
So, what can you do with this information?
One of the example here is simply apply it to your existing PPC campaign like Adwords. There is a feature for you to bid for demographic group, and it is available in both contextual and placement targeted campaigns (both CPM and CPC).
Check out demographic bidding on Google Adwords.
until next time,
Thomas
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